Holiday Lane at American Christmas Raises More Than $60,000


American Christmas, located at 30 Warren Place in Mount Vernon, has been creating the world’s most iconic holiday displays for more than 50 years, including at Rockefeller Center, Radio City Music Hall, Macy’s, Cartier, Saks, Harry Winston, Ralph Lauren, and J. Crew to name just a few. The company operates in 30 states to the delight of holiday revelers across the country.

American Christmas began opening its doors in 2022 and inviting the public in to view its showroom which was transformed into a magical walkthrough experience titled Holiday Lane. This past Christmas the popular event attracted over 7,500 visitors from more than 20 states to soak in the holiday spirit. All proceeds from this new Christmas tradition were earmarked to benefit The Mount Vernon Boys & Girls Club, Northeast STEM Starter Academy of Mt. Vernon, and the Youth Community Outreach Program of Mount Vernon. A resounding success, this year’s Holiday Lane generated a total of $61,000 to be divided equally among the three non-profit organizations. Combined with last year’s donation, that brings the total to $142,000.

“We are so proud to support these three local and important nonprofit organizations that benefit kids. We are happy to give back to the community that supports us all year long,” said Dan Casterella, American Christmas Chief Executive Officer.

“This is year two that American Christmas has demonstrated its commitment to social responsibility by donating the proceeds from its 2023 Holiday Lane interactive experience to Youth-Community Outreach Program (Y-Cop), Northeast STEAM Starter Academy (NSSA) and the Mount Vernon Boys & Girls Club. You can’t fake generosity, and when businesses such as American Christmas consistently show up it’s the young people and the Mount Vernon community at large that benefits,” stated Mrs. Shawyn Patterson-Howard, MPA – Mayor, City of Mount Vernon.

" The kindness, generosity, and commitment reflected in the willingness of Dan and American Christmas to stand with and for our children will empower them to achieve better life and educational outcomes. Having given for a consecutive second year further deepens a commitment that will make an immeasurable difference for the many students who will benefit through their participation in our STEM educational programs. The NSSA at Mt. Vernon thanks Dan and his team for their caring leadership,” stated Gerald Dennis, Founder, Executive Director, NSSA at Mt. Vernon.

“For the second year Boys & Girls Club of Mount Vernon will benefit from a powerful collaboration between Government, For Profit, and Not for Profit sectors. The youth of Mount Vernon are the ultimate beneficiaries when collaboration works,” stated Melvin Campos, CEO, BGCMV

“Y-COP is grateful to American Christmas for supporting our programs for a second consecutive year! This generous donation allows Y-COP the opportunity to better serve the youth and meet the needs of the community. Also, the Y-COP youth were very excited to tour the American Christmas showcase during the holiday season,” states Henry Wilson, Executive Director of Y-COP. More information about American Christmas services can be found at

Photo above:

Gerald Dennis, Founder, Executive Director, Northeast STEM Starter Academy of Mt. Vernon, Melvin Campos, CEO of The Mount Vernon Boys & Girls Club, Dan Casterella, CEO of American Christmas, Mt. Vernon Mayor Shawyn Patterson-Howard, and Henry Wilson, Executive Director of YCOP of Mt. Vernon. Dan Casterella presented all three nonprofit organizations with checks for $20,333 representing the money raised for each organization from ticket sales for Holiday Lane this past holiday season. Combined with last year’s donation, that brings the total for each organization to $47,333.

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