Hopefully, we will all be getting back to in person networking in the near future! So here are a few reminders to help you feel more comfortable and confident.
- Make a list of 5 potential groups to join; consider nonprofit organizations as well as business groups.
- Research the organizations online to see what they do, who is involved, past events, etc.
- Don’t forget that networking doesn’t just happen at business groups, it can be very effective to join boards of nonprofits, so check out their websites to see who else is already a board member
- Register for a meeting
- If there is someone you know in the group, call and ask if they are attending
- Invite someone to go with you to ease any nervousness you may be feeling
- Be sure to spread out once you arrive and sit with other people
- Make a plan
- What’s your goal for the meeting?
- To walk away with at least one business card that has value, i.e., referral source; potential client
- Introduce yourself to someone you have been wanting to meet
- Perfecting your introduction
- Get tips from the speaker
- Practice your 30 – 60 second introduction ahead of time so that if you are asked to stand up and introduce yourself you will have more confidence
- Remember to think about the problem you solve for your clients rather than what you ‘sell’ – people want help, they don’t want to be sold something
- When you go
- Show up 15 minutes early, introduce yourself to the registration team
- You’ll find a few others who show up early and they are often anxious to make connections as well
- SMILE – it will make you feel better and others are attracted to people who seem positive and happy
- Wear your name badge
- have one made for your company at a local printer or online so you always have it on hand and your company is prominently featured and your name is spelled correctly
- Introduce yourself to others and then ask questions; listening first is a good practice
- Ask what they do
- Think of how you can help or connect them to someone else you know
- Ask for their card before handing over yours; write on the back of the card where and when you met
- Ask the team coordinating for specific people in attendance, e.g. for them to point out someone you want to meet and introduce you
- Let people know what you might be looking for, i.e., how they can help you
- After the meeting
- Enter information from each card you collected into a spreadsheet or sales software tool (CRM) including the date you met, what organization hosted the meeting, who else they are connected to, etc.
- Follow up within 2-3 days with an email to say it was nice to meet them and provide any information you promised
- Consider the organization –
- Was it a good fit for you?
- How else can you get involved?
- Who is on committees or the board that you want to meet?
- Should you join or just attend another meeting to get a better sense of the members?
- What’s your goal for the meeting?
- Remember that practice improves everything
- Go to more meetings; go outside your comfort zone
- Reach out to people who seem new or lost; introduce them to others. Be a connector!
I’ve been networking for over 30 years and there are still times when I get a little nervous attending something new by myself. When I do, I take a deep breath, smile and enter the room. I find that I always walk away with either a tip from the speaker or presentation that I can use or share with someone else or I meet someone that is a good source of business or that I can refer to someone else. It is always beneficial.