CAMPUS GOES GREEN FOR A CAUSE ON #GIVINGTUESDAY

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St. Thomas Aquinas College Public Relations students will host “#GivingTuesday Games with the Grinch” on Giving Tuesday, November 29th, 2022 from 1:00 to 4:00 PM in the Romano Student Activity Center, to raise awareness for the nonprofit organization Keep Rockland Beautiful (KRB).

Since September, STAC students in their Content Development for Public Relations class and Social Media Marketing class have conducted research and interviews, developed a comprehensive public relations plan and social media strategy and organized this promotional event that is directed at targeting college students, a new demographic for KRB. KRB Executive Director Sonia Cairo says, “I am so excited to be working with STAC students this semester. I love their enthusiasm and am so impressed by their efforts!” Cairo continued “We are already starting to implement the tools they have provided in our public relations and social media efforts.” The “#GivingTuesday Games with the Grinch” is the culminating event of a semester-long service learning assignment students are conducting for KRB.

Associate Communication Arts Professor, Elaine Winship leads students through related projects each semester. She says “service learning activities and assignments allow students to build marketable skills and gain real world experience, while supporting not-for-profit organizations within the community. The immersive aspects of these experiential learning activities are intense, but prepare students for future internships and employment opportunities.” STAC Communication Arts student Kayla Healey says, “This service learning experience has opened my eyes to the value and importance of public relations and social media for non-profit organizations.” Healey adds, “ Helping KRB has allowed me to give back during the holidays while acquiring field experience and building marketable skills that I can now add to my resume.”

STAC’s “#GivingTuesday Games with the Grinch” will feature KRB educational games, free refreshments, a cup pong tournament umpired by the Grinch, and various raffles and fundraising opportunities. All Rockland community members are welcome to join the STAC #GivingTuesday festivities. Students hope, like the Grinch, hearts will grow with joy and happiness as participants give back to Keep Rockland Beautiful.

About Keep Rockland Beautiful: Keep Rockland Beautiful (KRB) leads efforts to clean, protect, and beautify Rockland’s environment by educating and empowering people to share in the care and stewardship of our communities. KRB is a well-known and highly respected organization that has been providing hands-on environmental education and engaging volunteers throughout Rockland for 25 years. KRB’s Great American Cleanup and Fall Cleanup campaigns make a visible and valuable difference in communities across the county. In addition to removing tons of harmful debris, they foster life-long stewardship and build community care and engagement. KRB’s EE Programs for Youth engage hundreds of students each year in hands-on learning that empowers them to build a sustainable future. KRB’s success can be seen in the measurable, and immeasurable, impact made across the county, and in the formal recognition that KRB receives for its work.

About St. Thomas Aquinas College: St. Thomas Aquinas College is an independent liberal arts college located on 60 acres in Rockland County, NY, which provides education at the undergraduate and graduate levels. The College’s 2,800 full and part time students can choose from more than 100 different majors, minors, specializations, and dual degree programs across three Schools: Arts & Sciences, Business, and Education. The College is recognized by U.S. News & World Report in the TopTier for Regional Universities, by Colleges of Distinction in both its New York and Catholic editions, by Affordable Colleges Online as a top College in New York for Return on Investment, and is included as a Military Friendly School®. St. Thomas Aquinas College is accredited by the Middle States Association of Colleges and Schools; its School of Education is accredited by the Council for the Accreditation of Educator Preparation (CAEP); and its School of Business is accredited by the International Accreditation Council for Business Education (IACBE). For more information, visit www.stac.edu.

About Giving Tuesday: GivingTuesday is a global generosity movement unleashing the power of radical generosity to transform communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate,and celebrate generosity. Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe. For more information, visit https://www.givingtuesday.org/.

To learn more about Keep Rockland Beautiful or to help their cause, please see: 

Website: https://keeprocklandbeautiful.org/ 

Facebook: https://www.facebook.com/krborg1 

Instagram: https://www.instagram.com/keeprocklandbeautiful/

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